WESTERN UNION
PAID MEDIA & INFLUENCER MARKETING
We LEVERAGED
FINANCIALLY
SAVVY INFLUENCERS TO
DELIVER AN INCREDIBLY
SIMPLE MESSAGE.
1.3M+
COMBINED INFLUENCER FOLLOWING
140K
COMBINED ORGANIC VIEWS
8
PAID ASSETS CREATED
Western Union wanted to show just how simple it is to send money using their new APN transfer functionality. We worked with five (5) influencers to deliver 0:15 and 0:06 scripted reads, but they didn’t even need the full spot to get the message across. Bringing a humorous tone to an otherwise dry fintech concept allowed the brand to stretch their voice and reach new market share through both the influencer audiences and paid YouTube targeting.
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