Colourpop X Animal Crossing

Case Study

We created a special moment in the metaverse for a fanatic gaming community.

10K

Live concurrent viewers

100 MM

Social impressions

45 MIN

Average watch time

30K

Engagements

We designed a collaboration between ColourPop and Nintendo’s Animal Crossing that bridged in-game play with real-life application and tapped the Queens Gaming Collective to spread the good word.

We produced a 2-hour livestream and brought on a diverse cast of top Twitch streamers to host/explore ColourPop Island while interacting with fans.

We oversaw production of the campaign trailer using Animal Crossing characters. To drive more excitement, we designed in-game digital makeup looks that fans could redeem on Twitch and Discord, and that The Queens recreated in real-life during the livestream by using the ColourPop products.

As added-value, we supported a PR campaign rollout that generated coverage in women’s publications and gaming media including an interview with Twitch streamer xMiraMira about diversity within gaming.

Livestream: in-game branded island exploration