Colourpop X Animal Crossing
We created a special moment in the metaverse for a fanatic gaming community.
We designed a collaboration between ColourPop and Nintendo’s Animal Crossing that bridged in-game play with real-life application and tapped the Queens Gaming Collective to spread the good word.
We produced a 2-hour livestream and brought on a diverse cast of top Twitch streamers to host/explore ColourPop Island while interacting with fans.
We oversaw production of the campaign trailer using Animal Crossing characters. To drive more excitement, we designed in-game digital makeup looks that fans could redeem on Twitch and Discord, and that The Queens recreated in real-life during the livestream by using the ColourPop products.
As added-value, we supported a PR campaign rollout that generated coverage in women’s publications and gaming media including an interview with Twitch streamer xMiraMira about diversity within gaming.
Livestream: in-game branded island exploration
![](https://cdn.prod.website-files.com/5e8639c97fcd0544dccee63c/64525b66853ec86efea5aa6a_stream-ac.jpg)
![](https://cdn.prod.website-files.com/5e8639c97fcd0544dccee63c/64525b66b6cfe1d974065471_stream-mira.jpg)
PR Love
![](https://cdn.prod.website-files.com/5e8639c97fcd0544dccee63c/64525b654f0daf3fb1777cf3_cray-story.jpg)
![](https://cdn.prod.website-files.com/5e8639c97fcd0544dccee63c/64525b666badb1325380af59_one37.jpg)
![](https://cdn.prod.website-files.com/5e8639c97fcd0544dccee63c/64525b664b08774990e3f669_ac-makeup.jpg)
Discord community management & love
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