Red Bull Music
Paid social advertising case study
We designed an advertising campaign that contributed to 30 sold out shows.
15M+
Impressions
13%
Engagement rate
$0.07
Cost per engagement
67K
Website visits
30
Sold out shows
Red Bull Sound Select 30 Days in LA was a multi year, 30-night event series.
Each year we produced a robust suite of ad units ranging from artist centric videos and LA-based illustrator show posters to celebrity content (pictured) and festival trailers.
In this example, we developed a 3 phase media strategy to carefully seed the creative units to the right target groups (music enthusiasts in LA).
While the short term goal was to drive tickets sales, the long term goal was to establish Red Bull as an authentic brand in the music space.
We were also awarded a Webby for the hero asset featuring Blake Griffin.
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