Red Bull Music

Paid social advertising case study

We designed an advertising campaign that contributed to 30 sold out shows.

Engagement rate
Cost per engagement
Website visits
Sold out shows

Red Bull Sound Select 30 Days in LA was a multi year, 30-night event series.

Each year we produced a robust suite of ad units ranging from artist centric videos and LA-based illustrator show posters to celebrity content (pictured) and festival trailers.

In this example, we developed a 3 phase media strategy to carefully seed the creative units to the right target groups (music enthusiasts in LA).

While the short term goal was to drive tickets sales, the long term goal was to establish Red Bull as an authentic brand in the music space.

We were also awarded a Webby for the hero asset featuring Blake Griffin.