Intel for Amazon Web Services

Partnerships case study

We harnessed the power of tech to close the gender gap.

Donation to girls in tech
Articles (added value)
including rolling stones, billboard, the fader, and more.

We supported Amazon Web Services (AWS) in securing and executing partnerships for their inaugural festival, Intersect Festival in Las Vegas. Black Magic Factory conceptualized and pitched Intel the idea of working with a female team of engineers to create a light show of 500 drones in collaboration with 6x Grammy Award winner Kacey Musgraves to celebrate women in tech.

We handled concepting, talent negotiations + management, content strategy + creation, Intel account management and overall project management. The partnership was featured by AWS and Intel in an internal keynote as a benchmark for future partnership activations.

Times Square

Times Square Outdoor

Pre-show Videos


Kacey Musgraves Social Post